Mastermind Toys (Progress)
Industry: Toys
Paper bags - made from 40% postconsumer waste (PCW) material & curbside recyclable;
Reusable bags - made from rPET (recycled water bottles) & reusable (of course!);
Gift Card Boxes - curbside recyclable
An authority on play, there is a childhood whimsy that permeates through the new Retail Packaging program for Mastermind Toys. In this case, Mastermind had been using plastic bags for years and was mandated to make a change. We consulted with them on their different options, and curated a program that includes Paper Shopping bags made from at least 40% Post Consumer Waste, and Reusable bags made from rPET (recycled water bottles). Complement that with curly bows and gift card boxes and you have an exceptional retail packaging program.
